Built on utopian aspirations for the future, Forward Step is a non-profit organization based in Los Angeles that is dedicated to helping people take a forward step in their lives by creating an environment for learning that encourages the development of each individual's potential.

"Imagine a world where work is joyous, where everyone performs at their highest potential, doing what they love to do, while actualizing themselves and making valuable contributions to the global community. Forward Step undertakes to make personal growth, human development, compassion and understanding the central focuses of individual and social life, so that governments, institutions, businesses and communities naturally and actively serve advancing human and world consciousness."

Upon beginning the development of a brand system for Forward Step, a verynice design studio became interested in the design of a dynamic identity that could communicate this essence of individual growth. Through the process of making and iteration, we developed a typeface out of these generatively stacked blocks.


Creative Director: Matthew Manos
Design: Jessica Lee
Client: Forward Step