verynice Client, Fifth Dimension, Launches Website
"Creating an atmosphere of acceptance and love our interactions become an exchange of energy with all living beings sharing our planet Earth." —Fifth Dimension
Based in Los Angeles, Fifth Dimension is a yoga lifestyle clothing company committed to creating gorgeous (and comfortable!) clothing that is sustainable and organic. Working with local manufacturers allows Fifth Dimension to amplify their sustainability efforts by supporting the local economy and reducing their carbon footprint. Fifth Dimension is the creation of Carla Teran, entrepreneur, designer, and certified Kundalini yoga and Pilates instructor. Teran created Fifth Dimension to reflect the yogic principles of living healthfully and with unconditional love and compassion.
verynice was honored to create Fifth Dimension's website. We aimed to find a minimal and unique way to curate their product while maintaining the soft, feminine feel of the brand. A light, earthy color scheme with minimal UI design helped us achieve this. In place of a traditional grid, our design team created an innovative structure for Fifth Dimension's shop; it uses a mixed scale grid to feature products and maximize users’ ability to sort through categories. This added a fresh and unconventional look to the page. verynice also provided site photography direction.
A world traveler, Teran has a stunning collection of unique pieces from her adventures. The site’s Around the World section curates some of these amazing pieces and provides an interesting way to promote the brand's culture. It’s one of the verynice team’s favorite sections on the site!
Creative Direction: Bora Shin
Account Management: Cindy Hammond
Design: Kate Hynes