verynice Client, Citizen Engagement Laboratory, Launches New Initiative
Climate Relief Fund, is an intitiative of the Citizen Engagement Laboratory’s (CEL) Climate Lab, which aims to push political and cultural response to climate change. CEL believes that communities affected by natural disasters not only need support but also a voice. The severity and frequency with which climate disasters occur is increasing dramatically— and climate change is the culprit. Their new initiative, Climate Relief Fund, attacks the issue in two ways: raising funds to help communities affected by climate disasters recover and showing the public how these disasters are linked to climate change. They are the only disaster relief fund that uses 100% of their donations to fund their mission.
This is the first of a series of collaborations between verynice and CEL. We were honored to create a brand strategy and identity design for Climate Relief Fund. In our collaboration, both CEL and verynice wanted to achieve an action-oriented feel. Our idea was to convey the message that funding and leadership go hand-in-hand with grassroots endeavors. It is important not only to attack the issue of climate change by lending a hand to the supporting organizations, but also by raising awareness many of the issues we are facing are avoidable with the right outlook and planning. For this reason, we decided to position Climate Relief Fund’s design direction between trends commonly found in the political campaign space as well as the charitable campaign space.
One of our favorite parts of the project was developing an identity that serves as a metaphor for connectivity and strength. The finished product is a logo that captures this perspective and will allow the campaign to begin with a powerful and distinctive character.
Creative Direction: Matthew Manos
Design: Kate Slovin, Alisa Olinova
Project Management: Cindy Hammond
This project was the first in a series of collaborations between verynice and CEL. Stay tuned for future announcements from this partnership and check out CEL's inspiring and powerful new initiative, Climate Relief Fund.