Posts tagged pressrelease
My Municipality 2.0

What will life be like in Macedonia in 2030? What futures do Macedonians want to build over the next 15 years? How can Macedonians imagine better futures, together? 

UNDP Macedonia and verynice, a design and foresight studio, will be collaborating on an exciting project to engage citizens all across in the nation in a shared experience in civic imagination. 

Complementing the UN’s MyWorld survey, and building on the success of My Municipality, which brought the UNs survey to people at the local level in Macedonia, My Municipality 2.0 will allow citizens to explore four alternative futures for the country and then contribute their own visions and priorities to a national conversation about the world to come. 

Images of the future are often clouded by the news, events, and challenges of the present, or often being colonized by the visions of those already in power.  It is natural to be more concerned with the present, but this focus can narrow one’s view of possible futures, possible opportunities, and possible new approached to old dilemmas. No one can create better futures when their dreams of tomorrow are prematurely constrained. 

Even more fundamentally, no one can create better futures when their dreams, fears, and voices aren’t even heard. My Municipality 2.0 is built on the values of inclusivity, transparency, and broad participation. Not only will it utilize local online portals for feedback, we will also be designing and distributing printed postcards in cities around the country. While no platform and strategy can reach everyone, we hope to create opportunities for constituencies to participate through diverse forms, and continue to expand the feedback pipeline. 

We are trying to inspire and gather ideas, fears, challenges, priorities and visions from the public that we don’t already know. This is a tricky and often unpredictable process, but there are tools to help. Many methods of public outreach, such as polling and surveys, can effectively capture public sentiment in the present, but are often limited when projecting out into the future. Over the last decade, new methods of engagement that harness experience design, storytelling, new media, and digital networks have expanded the toolkit of approaches to high-quality engagement. For example, earlier this year, thousands of leaders in the UAE were treated to a hands-on exhibit showing how government services might be delivered in the future. In Tunisia, following the regime change and turmoil of the Arab Spring, a group put together a campaign imagining Tunisian life three years after the revolution. It was a powerful statement, and shifted the conversation in Tunisia from the muddled present to a compelling post-revolutionary vision of a better future. 

The examples and successes of experiential approaches to citizen engagement are growing. While these approaches should not be seen as replacements to traditional methods, they do offer new and effectives way to educate, provoke, and engage with citizens. 

Through the online platform, My Municipality 2.0 can be reached through any internet connection and through kiosks around the country. Citizens will have the chance to explore digital artifacts from several alternative futures. After this bit of mental time-travel, participants will then have the opportunity to tag on a digital map places in Macedonia where they see signals of the future—both positive and negative. They can then express their own priorities and preferred future for their community and the country. This process will generate a “heat map” of local signals and future visions. 

Finally, after exploring alternative futures and mapping their visions, participants will have the opportunity to expand upon their visions in more detail, and even begin to commit to certain actions to bring about their preferred futures. 

My Municipality 2.0 is an experiment in public foresight that offers a diverse group of participants the opportunity to contribute to this critical conversation around local development priorities based on the actual needs and desires of people in these localities. 

Stay tuned for updates on launch date and other logistical details, and get ready to share your visions for a better future for all Macedonians. 

Jakepressrelease, web design
verynice Client, Citizen Engagement Laboratory, Launches New Initiative

Climate Relief Fund, is an intitiative of the Citizen Engagement Laboratory’s (CEL) Climate Lab, which aims to push political and cultural response to climate change. CEL believes that communities affected by natural disasters not only need support but also a voice. The severity and frequency with which climate disasters occur is increasing dramatically— and climate change is the culprit. Their new initiative, Climate Relief Fund, attacks the issue in two ways: raising funds to help communities affected by climate disasters recover and showing the public how these disasters are linked to climate change. They are the only disaster relief fund that uses 100% of their donations to fund their mission. 

This is the first of a series of collaborations between verynice and CEL. We were honored to create a brand strategy and identity design for Climate Relief Fund. In our collaboration, both CEL and verynice wanted to achieve an action-oriented feel. Our idea was to convey the message that funding and leadership go hand-in-hand with grassroots endeavors. It is important not only to attack the issue of climate change by lending a hand to the supporting organizations, but also by raising awareness many of the issues we are facing are avoidable with the right outlook and planning. For this reason, we decided to position Climate Relief Fund’s design direction between trends commonly found in the political campaign space as well as the charitable campaign space. 

One of our favorite parts of the project was developing an identity that serves as a metaphor for connectivity and strength. The finished product is a logo that captures this perspective and will allow the campaign to begin with a powerful and distinctive character. 


verynice credits

Creative Direction: Matthew Manos
Design: Kate Slovin, Alisa Olinova
Project Management: Cindy Hammond


This project was the first in a series of collaborations between verynice and CEL. Stay tuned for future announcements from this partnership and check out CEL's inspiring and powerful new initiative, Climate Relief Fund



verynice Client, Fifth Dimension, Launches Website

"Creating an atmosphere of acceptance and love our interactions become an exchange of energy with all living beings sharing our planet Earth."  —Fifth Dimension

Based in Los Angeles, Fifth Dimension is a yoga lifestyle clothing company committed to creating gorgeous (and comfortable!) clothing that is sustainable and organic. Working with local manufacturers allows Fifth Dimension to amplify their sustainability efforts by supporting the local economy and reducing their carbon footprint.  Fifth Dimension is the creation of Carla Teran, entrepreneur, designer, and certified Kundalini yoga and Pilates instructor. Teran created Fifth Dimension to reflect the yogic principles of living healthfully and with unconditional love and compassion.

verynice was honored to create Fifth Dimension's website. We aimed to find a minimal and unique way to curate their product while maintaining the soft, feminine feel of the brand. A light, earthy color scheme with minimal UI design helped us achieve this. In place of a traditional grid, our design team created an innovative structure for Fifth Dimension's shop; it uses a mixed scale grid to feature products and maximize users’ ability to sort through categories. This added a fresh and unconventional look to the page. verynice also provided site photography direction.

A world traveler, Teran has a stunning collection of unique pieces from her adventures. The site’s Around the World section curates some of these amazing pieces and provides an interesting way to promote the brand's culture. It’s one of the verynice team’s favorite sections on the site!

verynice credits

Creative Direction: Bora Shin
Account Management: Cindy Hammond
Design: Kate Hynes

Fifth Dimension and verynice value sustainability, healthy living, and kindness (to nature and ourselves). Fifth Dimension's first collection is a beautiful example of how your clothing can embody these values too!