An interactive public media project for the City of Riverside/Culver Center of the Arts.
In the last couple of years, as the economy returns from the Great Recession, long empty storefronts are starting to come to life with new businesses. These new establishments are an exciting sign of change, but are often something you didn’t directly ask for, and may or may not be something that you need or even want.
Human-centered design, a strategy increasingly used by designers to disrupt the status quo of unneeded and unoriginal products and services, is rarely manifested in location scouting for small business at large. What would it look like if new businesses were launched directly in responses to what people said they needed and wanted? This is what #ReimagineRiverside is trying to imagine.
Participants in Riverside during the time of the exhibition were prompted through various local media outlets to tweet ideas using the hashtag #ReimagineRiverside general community improvement, businesses, or social enterprises that would help Riverside. A selection of the tweets were then published for all to see on the jumbo-trons framing the facade of the museum across from City Hall as part of the The Digital Mural Project at UCR ARTSblock’s Culver Center of the Arts. This initiative of UCR presents a series of changing projects on the two screens inside the façade’s glass kiosks that face the pedestrian mall. These projects are an opportunity to extend ARTSblock programming into the public space.
We are excited to announce the project has recently entered the permanent collection of the museum.