Design Strategy


Design Strategy is the bridge between the needs of an organization, and the needs of the people it serves. verynice collaborates with clients to produce authentic solutions that are shaped by the essence of an organization’s value as it relates to the lives and interests of their intended audience.

At verynice, we believe that every decision an organization makes has a direct impact on its brand, and that every encounter with your audience is an opportunity to create and capture value. To truly develop a solution that speaks to the mission and quality of products and services provided, it is important to look at not only what makes the organization great, but also where there are creative avenues that can lead to a differentiated look, feel, and position in the market.


"verynice are much more than a design agency – they have been critical collaborators in our communications strategy for two years now. We’ve partnered with them on such a wide range of projects – digital and print design, illustration, website development, photography, and workshop facilitation – and their work is consistently of the highest quality and always pushes forward our brand and mission."

Ann Sophie Morisette
Downtown Women's Center

Design Strategy examines the context, position, identity, and touchpoints of an organization.  

We work on a wide range of initiatives across these phases of Design Strategy. Ideally, we're able to partner with you on each step of the journey, but we are also used to partnering with clients on specific phases. The following is a breakdown of the kinds of services that fall in each phase of building a design strategy.



Design isn’t just about pretty pictures; design always results in things you can see, but good design starts with things you can’t. Every successful project starts with a deep level of self-awareness. What is the past legacy, present forces, and future visions that affect and influence your organization? By better understanding the context an organization is living within, we are able to help our clients refine their mission, create a shared vision for the future, and better understand the needs of their key stakeholders.


Areas of expertise include:

Strategic Foresight

Organization Design

Mission/Vision Statements

Design Research
Contextual Interviews
Observational Studies


Areas of expertise include:

Consumer Mindset and Persona Development

Competitive Analysis

Trends Scanning

Value Proposition Design


For years, design was a practice built upon gaining a deep knowledge of a singular industry’s trends in order to carve out a niche, or intentionally go with the grain. The truth is, while the competitive landscape for businesses has changed dramatically since the dawn of branding in the 1800s, the methodologies we use to position ourselves haven’t really changed. By taking the time to understand the consumer mindset as well as the direct and peripheral competition at-hand, we help our clients build their brand equity.



Building upon the context and position of your organization, we begin the process of turning strategy into identity through an exploration into the imagery and language needed to bring your vision to life. From key words and taglines to mood boards and photoshoots, the identity phase is that crucial step to take before sharing your idea with the world.


Areas of expertise include:

Art Direction

Messaging Strategy



Areas of expertise include:

Brand/Marketing Collateral

Website Design

Digital Product Design

Leadership Coaching




Every time someone interacts with your organization, you are sending a message. By designing touchpoints with intention and careful consideration, you can make sure that message is always resulting in the right first impression. Touchpoints can be anything from logos and websites to signage and animations.


Design consultancy, verynice joined hands with our team to research, prototype and produce the visual brand of U-Report. With the help of the logos, guidelines and system created by verynice, our team now independently continues the deployment while also improving on the assets.

Mari Nakano

Our team was incredibly impressed with the way that verynice guided us through the creative process and helped us discover and create a campaign that everyone is excited to have been a part of. The scale of the project was made possible by their non-profit friendly business model, but it’s truly the people and the process where verynice shines.

Troy Covello
AIDS/Lifecycle Marketing Manager

Interested to see more?
Check out our case studies below.


Rebranding a campaign to revitalize a community .

Helping history refine their vision, build capacity for design, and explore new domains of innovation.

Creating a brand that can connect a diverse community.

A Nobel Peace Prize-nominated product to engage one billion of people in an act of peace.

Creating a cohesive visual system that engages young people all over the world to become agents of change.